Grooming Dad: Interview with the Co-Founder of Jack Black
This week, I had an interview with Curran Dandurand, one of the founders of Jack Black and her husband Jeff. Here’s what they had to say:
Q. What made you decide to found Jack Black?
A. “We saw that there was a big void in the market and an opportunity to cater to men. Men as a consumer group were really underserved when it came to high-quality, male-oriented personal-care products. Additionally, we saw that men were changing their attitudes and behaviors regarding skin care and taking care of their appearance. Men’s magazines have helped build awareness and educate guys about the importance of good skin care and grooming. Baby boomers wanted to fight the aging process and younger guys were very receptive to using all sorts of personal-care products to enhance their appearance.”
Q. Where is your company and family based?
A. “Our company is based in Carrollton, Texas, which is a suburb of Dallas. Our family lives in Plano, Texas.”
Q. How many kids do you have, and their ages?
A. “We have two kids: a son, age 20, and a daughter, age 17. Both grew up in the business and have seen what entrepreneurs have to do to build a successful company and the many sacrifices that have to be made. They’ve helped out in a number of ways–when they were 5 and 7 years old they would help with inspecting and sorting product. Now they work as summer interns in operations or marketing…wherever they are needed.”
Q. What type of guy are your products aiming for?
A. “Our products are designed for men that appreciate quality and want something that works extremely well and works fast. Jack Black customers span all age groups, geographic locations, and lifestyles. The common denominator is they want visible results without a lot of extra effort, complication, and fuss.”
Q. If you had to choose a product that dads shouldn’t live without, what would it be?
A. “I would say our Double Duty Face Moisturizer SPF 20 because the single most beneficial thing a guy can do for his skin is to protect it against the damaging rays of the sun on a daily basis. We’ve incorporated the sun protection into the daily moisturizer and after-shave products so we’re keeping his morning routine quick and simple. Eighty percent of what we see as visible “skin aging” is due to incidental sun exposure–the kind you get from just going about your daily activities, like driving to work, getting the mail in, driving your kids to basketball practice. UVA rays are the aging rays that cause wrinkles and discoloration, while UVB rays are the rays that burn the skin. So you need a daily sunscreen that offers broad spectrum protection to shield both types of rays. By using a multi-purpose product that incorporates the broad spectrum SPF into a daily moisturizer/after-shave conditioner, a dad is doing a very important thing to preserve skin health and prevent premature aging–and it only adds a couple of seconds a day to his morning routine.”
Q. Are there any ingredients we should avoid in our skin care?
A. “I would suggest avoiding artificial colorants and heavy fragrances, as well as alcohol (appears on the label as SD Alcohol or Alcohol Denat) in facial skin-care products. These ingredients can be irritating when applied to the face and eye area.”
Q. How do you convince a man that skin care is important?
A. “I think that men understand that looking good can be a competitive advantage–both in their professional and personal lives. A better groomed guy is going to get the job or the promotion over an equally qualified but poorly groomed candidate. Taking good care of your skin is part of being on top of your game and presenting yourself in the best possible way. You can spend hundreds of dollars on a suit or shirt you wear for a year or two, but you have your face your entire life and people see it every day. It’s worth investing a little time and money to take care of something this important to your overall appearance. Plus, there is a real health benefit to protecting the skin from sun damage. A little extra effort to take care of your skin can yield significant appearance and health results.”
I also tried the Double Duty Face Moisturizer this week, and I’m impressed. I don’t like the smell of sunscreen, so moisturizers with it always make me nervous. Fortunately, this product didn’t have that beach smell at all, and it was surprisingly light. As you read, it’s very important to protect you face from the sun’s rays, and this moisturizer will do that and more. You can find it at Jack Black’s website for $27.Add a Comment