“Book People Unite” — Pinocchio and Jack Black Want You to Support Reading

This cute and catchy music video came across my inbox yesterday and I’ve watched it at least three times.  If you love books and reading as much as I do, you will also love this video from Reading Is Fundamental (RIF), the largest non-profit children’s literacy organization.  RIF just launched the national ”Book People Unite” campaign to encourage book lovers to band together, and this Public Service Announcement features an original song produced by The Roots.

A montage of assorted puppets (by Jim Henson’s Creature Shop) and animations (by Curious Pictures) of beloved book characters (Pinocchio, Curious George, Babar, Humpty Dumpty, Clifford, Raggedy Ann and Andy, and Madeline) are all seen or heard singing ”Book People Unite.”  Famous musicians and celebrities such as Chris Martin from “Coldplay,” John Legend, Regina Spektor, and Jack Black also contribute vocals for the characters or make appearances alongside them. LeVar Burton, who hosted “Reading Rainbow,” also makes a cameo. (NYTimes.com also has a feature-length piece about the video.)

Last year, RIF provided 14 million books to 4 million children, and the non-profit hopes to give more books to the 16 million children living in poverty in our country.  To show your support for literacy, sign the “Book People Unite” reading pledge and receive a free download of the song.

Can you spot all the book characters or match them to the celeb voices?

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  1. by Around the Web… |

    On April 19, 2012 at 12:27 pm

    [...] Chris Martin, Jack Black team up for music video to encourage reading – Parents.com [...]

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