A New Lesson From Sesame Street

Last week I had the pleasure of attending a Sesame Street Workshop event in New York City. We learned about its new mission to increase awareness of developing good oral health habits in young kids. According to the Surgeon General’s report, 40 to 50 percent of children will be affected by tooth decay by age 5 and more than 51 million school hours are lost each year due to dental conditions. The experts pointed out something I hadn’t considered: Dental health isn’t just about appearance. It affects all parts of a child’s life, from their general health and well being to their levels of confidence and performance in school.

With the help of the Sesame Street gang, including Abby Cadabby (who I got to see in person!), the message to take care of kids’ teeth is spreading.

Healthy Teeth, Healthy Me teaches children about teeth and how they can keep them clean to maintain a strong, healthy body. Sesame  Street partnered with MetLife to make this program a reality for kids. Three hundred and fifty thousand Healthy Teeth kits will available at no cost through many partners such as Alliance for Hispanic Health Fund, Sam’s Club and Children’s Health Fund, which was founded by one of our advisors, pediatrician Irwin Redlener, M.D. The outreach kits are available in both English and Spanish and include a Sesame Street DVD and a family booklet. See what it’s about with this new video for the “Brushy Brush” song—see if you can spot the celeb guests, including Bruno Mars, Wendy Williams, and Nicole Kidman!

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