Your Baby Can Read Ads Accused of Being ‘False’ and ‘Misleading’
Although more than 1 million units of the popular Your Baby Can Read product have been sold with majority of favorable reviews, the Boston-based Campaign for a Commercial-Free Childhood filed a complaint Tuesday with the Federal Trade Commission citing ads for Your Baby Can Read are false and deceptive.
Your Baby Can Read consists of videos, flash cards and books. The product was developed by Robert Tizer, educator with a Ph.D in human performance with Indian University. The Web site for the product claims the best time for children to learn to read is between birth and 4 years-old, “In fact, studies prove that the earlier a child learns to read, the better they perform in school and later in life. Early readers have more self-esteem and are more likely to stay in school,” the site says.
Campaign for a Commercial-Free Childhood claims the above assertions– among others– are inaccurate.
The marketing claims “are designed to take advantage of parents’ natural desire to provide every possible advantage for their young children,” the complaint says. “The claims are false and misleading because the product does not teach babies to read.”
However ConsumerSearch.com, a site that objectively reviews products wrote in an appraisal, “It’s easy to find academic researchers and educators who dispute Titzer’s claims. Despite these criticisms … many parents say the expensive program works — not necessarily for all infants and toddlers, but certainly for some.”
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