Healthier Foods For Kids?
If passed, new guidelines from the federal government will give the food industry an ultimatum: Make your products healthier, or stop marketing them to children.
In an effort to end childhood obesity, the Federal Trade Commission would require manufacturers to include certain ingredients—like whole grains, fresh fruits and vegetables, and low-fat milk—in their products, while also avoiding unhealthy levels of sugar, saturated fat, trans fat and salt. Companies who choose to comply will likely have 5 to 10 years to do so. And ones that don’t will be asked to stop using kid-friendly themes and characters—like Froot Loops’ Toucan Sam, for example—in their advertisements.
Proponents say it’s a huge step in fighting an industry that, in 2006, spent nearly $2.3 billion to market often-unhealthy foods to children in the U.S. What do you think? Are you in favor of having the standards passed?