DIY Social Networking
Online moms unite! We recently featured ten “Power Moms” of the blogosphere and beyond in our Mom.com story (the February issue of Parents is on newsstands next week). But one of the great things about the Internet is that it’s a true democracy–we can all have a voice. The trick is figuring out how to get your voice to stand out in all the noise. And whether you want to get into blogging, tweeting, or facebooking, the methods are surprisingly the same. Check out five pointers to get you started.
- Do your research. There are hundreds, if not thousands, of Mommy blogs and Twitter “tweeters” out there. Read a few of them…if you’re not already (see Goody Reads to the left and our Twitter/Facebook feeds to the right for some suggestions). For blogs, you should also compare blog-hosting sites, such as WordPress and TypePad, to decide which one is right for you.
- Find your niche. Have a passion for kids’ shoes? Great! Check if there’s a similar blog, FB page, or tweeter out there for this subject. If so, brainstorm how to make yours different. If not, congrats! You’ve got the market cornered, so to speak.
- Pick a memorable name. Let’s face it: We DO judge books by their covers–at least initially. And if the goal is to have your URL or tweet name catch a reader’s eye and pique her interest when she’s hurriedly surfing the Net or Twitter feed, you need to be a bit clever about it. Some of our faves names include Dooce and Girl’s Gone Child.
- Add new content daily. We know it’s hard enough finding the time to check your email daily, especially with kids running around. But if Practice! Practice! Practice! is how to get to Carnegie Hall, then Update! Update! Update! is the way to hold onto your readership. Just don’t go overboard when it comes to tweeting: I tend to unfollow tweeps who tweet more than ten times a day (and wow, that’s a tongue twister).
- Get involved with the community. Respond to people who post on your site or reply to your tweets. And get your memorable URL/name out there by commenting on other people’s blogs, FB pages, and tweets. In turn, they (or their followers) might be interested enough to check your stuff out, too!
For more in-depth tips, we found this site helpful.