When It Comes To Beauty, CVS Means Business
I’m sure you’ve noticed the gradual makeover CVS has been giving to its beauty aisles over the past few years. Now the company is taking things a step further by launching Beauty 360, separate stores located right next to the pharmacy that sell prestige cosmetic and skincare brands like Paula Dorf, Dr. Brandt, and Clarins Fragrance, just to name a few. On top of that, Beauty 360 stores will be staffed with trained and licensed professionals offering services like mini manicures,
express facials, hand massages and makeup application. Talk about convenient! And if you’re a CVS ExtraCare member, you can save on your purchases at the beauty store just like you can in the pharmacy. The first Beauty 360 store opened in Washington, D.C. earlier this month, and the second will open in December in Mission Viejo, CA. Be on the lookout for a store near you in early 2009.