Super Bowl Ads Okay for Kids?

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Super Bowl Sunday is only days away (go Pats!), and we’re sure many of you are getting psyched up for the game…and the commercials. But will the kids be watching? According to a Marketing to Moms Coalition Survey, 44 percent of moms say Super Bowl ads are not appropriate for their children to see. What do you think? Will the abundance of beer and cleavage-filled ads keep you from letting your kids watch the big game, or will they be cheering along beside you? Do you think these much anticipated commercials are any worse than what they’re normally exposed to? Let’s hear your thoughts!

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  1. by Karen

    On January 29, 2008 at 1:33 pm

    Lately, as my daughter gets older, I find myself cringing at the Superbowl ads. While,yes, there is worse stuff on TV than the commercials, they are still not appropriate for younger kids. Who,by the way, do love to watch the game with their family. Superbowl is a huge deal in our house. Especially PATS superbowls!

  2. by Erika

    On January 29, 2008 at 3:21 pm

    No way Jose can my kid watch those ads. It seems like all of the crudest commercials of the year get their premier during the Superbowl. With all there is to worry about with raising kids, its a shame that we have to worry about commercials now too. Perhaps to some this seems overboard, but it starts with commercials and then where does it end?

  3. by The Gang's All Here!

    On January 30, 2008 at 1:50 pm

    DH keeps the remote in hand, and switches the channel for every inappropriate ad out on the airwaves, not just for the SuperBowl, but any time we watch regular television. But yes, professional sporting events such as the SuperBowl are the most provocative and the most troubling. We have a wide variety of ages and abilities to “filter” the junk ages 13 down to 6). We find our guard going UP during these events.
    We tell our kids this: “Our family identity is one that we work together to form and protect. These standards go with you where ever you are and should reflect in all you see and do and all you allow yourself to be exposed to.” So we equip them with tools to remove the harmful content when they can, and how to remove themselves when the content can’t be budged! And I like that DH takes responsibility for it, giving our sons the message that crudity, the objectification of women, and so on, will not be tolerated here!

  4. by The Gang's All Here!

    On January 30, 2008 at 1:50 pm

    DH keeps the remote in hand, and switches the channel for every inappropriate ad out on the airwaves, not just for the SuperBowl, but any time we watch regular television. But yes, professional sporting events such as the SuperBowl are the most provocative and the most troubling. We have a wide variety of ages and abilities to “filter” the junk ages 13 down to 6). We find our guard going UP during these events.
    We tell our kids this: “Our family identity is one that we work together to form and protect. These standards go with you where ever you are and should reflect in all you see and do and all you allow yourself to be exposed to.” So we equip them with tools to remove the harmful content when they can, and how to remove themselves when the content can’t be budged! And I like that DH takes responsibility for it, giving our sons the message that crudity, the objectification of women, and so on, will not be tolerated here!

  5. by Barb

    On January 30, 2008 at 7:12 pm

    Interesting. Our Canadian content overrides the American commercials, so I wouldn’t be able to vote on this issue.

  6. by Amanda

    On January 31, 2008 at 1:45 pm

    Good news for kids watching: apparently this year’s ads will be a little tamer than usual:
    http://www.nytimes.com/2008/01/31/business/media/31adco.html

  7. by The Gang's All Here!

    On January 31, 2008 at 7:14 pm

    RE: The “Good news for kids watching:”
    At the risk of sounding like a cynic, “I’ll believe it when I see it” on Sunday!

  8. by The Gang's All Here!

    On January 31, 2008 at 7:14 pm

    RE: The “Good news for kids watching:”
    At the risk of sounding like a cynic, “I’ll believe it when I see it” on Sunday!