Mom 2.0 Summit: Why Women Need Women

I had such a carefree, fun time at Mom2.0Summit. I have been entwined in a real estate issue (if anyone has bought or sold a house, you know what I’m going through) that is testing my absolute limit of what I can handle. So when Parents asked me to go on their behalf a few weeks ago, I jumped on it.

I realized how important it was for me to connect with other moms and to recharge my batteries. The conference is for mom bloggers, but what is cool is it’s such a supportive bunch of women. We all want readers and we all have something to say. Or at least we think we do. Ha! It could make for a competitive situation.  Instead, it’s the opposite. It’s about women supporting women and encouraging each other.  Which was appropriate considering who the main sponsor was…

Now you know I don’t endorse or do much commercial stuff on my blog. But I was able to attend the conference thanks to Dove. I gotta say the company has an amazing campaign. It’s all about empowering girls. Lisa Ling has joined on with their new initiative “Make Girls Unstoppable” (see my interview with her here). Did you know 6 out of 10 girls give up what they love to do–be it gymnastics, art, raising their hand in class, etc, because they don’t like the way they look? The company is making a commitment to reach 15 million girls by 2015 with self-esteem programming.  I think that’s pretty damn cool.

While at the conference I sat down with Jess Weiner, a social media strategist. She’s also Dove’s global self-esteem ambassador. Her focus is on women and girls. I wanted to know in this day and age if it’s even harder for girls to have a positive image of themselves than when we were growing up.

“Well, I wasn’t documenting myself with Instagram when I was a girl but if I was, would I feel the same anxiety girls have about their beauty? Probably. I had it anyway but I didn’t have Facebook or Twitter or Instagram to feed me everyone else’s reaction to it. Now with technology and the click of a mouse girls are completely viral and global and while that is amazing on so many levels, it adds to the pressure of the images they have everyday. So I’m not sure if it’s gotten worse, but it’s gotten different.”

Separately, Dove recently did these sketch ads where an artist asks women to describe themselves. The artist sits behind a canvas and never physically sees them. Instead, he asks them to describe themselves and he sketches from that.  It’s incredible (and frankly depressing) to see how women view themselves. It’s not pretty. But it should be. We need to feel better about ourselves and our looks. Be less critical. More confident. And pass that on to our girls.

So I guess in thinking about it, Mom2.0Summit didn’t only give me a break from my regular mom world, but it also inspired me. Even on a micro level for the kind of girl I want Fia to be and the issues to be aware of. Plus, it was good to get out of my comfort zone. Not to mention 3 straight nights of uninterrupted sleep. I can’t wait for the next one.

Me with Jess Weiner

 

 

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