Posts Tagged ‘ maternity fashion ’

Coming Soon: Stylish Maternity Clothes That You Can RENT!

Wednesday, May 13th, 2015

Le Tote maternityI was pregnant only nine months ago, but how come it seems like all kinds of innovations have come along since that could have made my pregnancy so much easier?

Exhibit A: Now there’s a way to rent super cute maternity clothes online. Yes, rent—as in you don’t have to actually buy clothes you’ll only wear for a short time. And a service helps you pick them out according to your tastes to boot!

Here’s the deal: Le Tote, the fashion rental subscription service for everyday clothing and accessories, has just announced its plan to expand its service into the maternity clothing category. (The service is coming soon, but a wait list is open now.)

Here’s how it works: For a flat fee of $59 per month, maternity subscribers have unlimited access to deliveries of stylish clothes and on-trend accessories, personalized to their own tastes.

Each delivery contains three garments and two accessories, and can be sent back to receive new deliveries throughout the month for the flat price.

Oh, and if you end up loving something too much to send it back? You can buy it through the service for up to 50 percent off retail.

Related: Quiz: What’s Your Maternity Style?

“When we first started Le Tote, my wife was pregnant with our daughter and was constantly borrowing and swapping maternity clothes with her friends,” C.E.O. and co-founder Rakesh Tondon said in a release. “We knew then there was a massive need for a service like Le Tote in the maternity space, and are thrilled to be offering expectant mothers affordable access to a wide variety of maternity wear with our new maternity subscription option.”

Couldn’t agree more. The market for maternity clothes in the U.S. is $2 billion in annual revenue — and finally retailers are getting it! Le Tote joins StitchFix, which added maternity to its offerings earlier this year.

Just nine months too late to help me stay stylish throughout pregnancy—but maybe something like this is for you!

Sign up for our pregnancy newsletters to keep up with the latest pregnancy news.

Alesandra Dubin is a new twin mom. She’s also a Los Angeles-based writer and the founder of lifestyle blog Homebody in Motion. Follow her on Facebook, Instagram, Google+ and Twitter.

Photo: Le Tote

Rosie Pope's Style Tips for Mom-to-Be
Rosie Pope's Style Tips for Mom-to-Be
Rosie Pope's Style Tips for Mom-to-Be

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Shopping for Maternity Clothes Just Got a Whole Lot Easier

Wednesday, March 11th, 2015

Stitch Fix maternity

When I was pregnant, I was eager to stay stylish, but was frankly pretty overwhelmed with the whole wardrobe shopping process. Carrying multiples, I was in no position to simply buy a size up in non-maternity gear. I collected a bunch of pregnancy staples from the likes of Old Navy and the Gap, but I didn’t feel they really expressed my personal style. And the truly stylish maternity pieces that I did have were sometimes budget busters. Womp womp.

But now there’s good news for stylish expecting mamas out there!

Just launched this week, online personal styling retailer Stitch Fix is adding maternity clothing to its offerings. The way it works is you go online, fill out a quiz about your personal style and your budget preferences, and you get regular shipments of clothes in just your tastes. (And you’re obvi only charged for what you keep, so you can send back anything you don’t like or that doesn’t quite flatter your bump.)

The retailer found that three percent of its clientele is pregnant at a given time—so the move makes business sense. But it’s also a coup for mamas-to-be who are both too busy to handle what can be the time-consuming task of maternity wardrobe shopping (can I get an amen?) as well as plenty confused about how to go about it.

The company, which has more than 1,000 personal stylists across the country to select pieces and shop for clients, will offer maternity in the same sizes it currently carries (0 to 14, XS to XL), with brands such as Tart, Daniel Rainn, DL1961, and Mavi. That’s welcome news for moms-to-be of all sizes!

(BTW, in addition to maternity, the company is also adding petites to its services—making for the first expansion into new product categories.)

How cool, right? Now if only the service had been around when I was pregnant!

Sign up for our pregnancy newsletters to keep up with the latest pregnancy news.

Alesandra Dubin is a new twin mom. She’s also a Los Angeles-based writer and the founder of home and travel blog Homebody in Motion. Follow her on Facebook, Instagram, Google+ and Twitter.

Photo courtesy of Stitch Fix

5 Maternity Must-Haves
5 Maternity Must-Haves
5 Maternity Must-Haves

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Rachel Zoe Launches a Maternity Line: Here’s How to Get It!

Monday, March 2nd, 2015

Rachel Zoe

Attention all pregnant mamas! Stylist to the stars Rachel Zoe is launching her first ever maternity line for A Pea in the Pod. In honor of the occasion, Parents’ Ruthie Fierberg caught up with the mommy of two—Skyler, 3, Kaius, 1—about her inspiration for the line, must-have maternity fashion items, and how she handled her pregnancies. Plus, we’ve got a treat for you readers: Access to the special pre-sale of Rachel Zoe for a Pea in the Pod beginning March 3.

Parents: What made you want to design a maternity line at this point in your life?

Rachel Zoe: Women kept asking me about it and I wanted to translate my collection into a maternity language, so to speak. Pregnant or not, women should always have the ability to enjoy clothes. For me, it made sense to work with A Pea in The Pod—they’re making dressing well accessible to a market that didn’t always have that.

P: What are you hoping moms will love about Rachel Zoe maternity that’s different from other maternity clothes?

RZ: It doesn’t feel like clothes you only wear when you’re pregnant. It looks like clothes that work into your life before, during, and after pregnancy. It’s fun—with prints and stripes it feels modern and fresh.

P: What was your biggest fashion woe during your pregnancies?

RZ: That awkward phase when you transition from looking like you put on a lot of weight versus actually looking pregnant. And not being able to wear some of my favorite clothes…mostly anything that had a waist.

P: What’s the one fashion item all expecting mamas must have?

RZ: A great pair of leggings and a great jersey dress. Whether it’s a black tunic or maxi, jersey basics are staples you can layer under a great jacket, cardigan, trench, anything!

P: What was your craziest pregnancy craving

RZ: I had reverse cravings—things that I loved, I couldn’t stand. And instead of sweet berries, I just wanted tart and sour…tons of grapefruit.

P: Did you have any strange pregnancy symptoms with Skyler or Kaius? If so, how did you cope?

RZ: Skyler was really easy. Kaius was tough for the first three month. I was really sick and tired. I tried everything, but nothing really helped.

P: Overall, how would you describe your pregnancies? Did you enjoy them or were they more challenging times?

RZ: I loved being pregnant! I actually envy pregnant women. I feel so healthy and happy. I think pregnancy is the most amazing and mind-blowing thing in the world.

Ruthie Fierberg is an editorial assistant at Parents. Though she does not have children of her own, she’s practically been raising kids since her first babysitting job at age 11. She is our resident theater aficionado and can be found constantly running around New York City to find the best new show, the most awesome dance party, or the hottest Bikram yoga studio. Follow her on on Twitter @RuthiesATrain.

Image: Getty Images

5 Maternity Must-Haves
5 Maternity Must-Haves
5 Maternity Must-Haves

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Which Celeb Mom-to-Be Is More Stylish Than Kate Middleton?!

Monday, January 26th, 2015

Keira Knightley pregnancy fashionIs there any more stylish pregnant lady in the world than Kate Middleton? According to a recent poll, yes, there is.

The new poll from U.K. baby brand My1styears.com crowned Keira Knightley as the most stylish celebrity mum-to-be. The star, who announced her pregnancy with her first child just last month, took 26 percent of the total votes cast, outpacing the Duchess of Cambridge, who came in a close second with 20 percent.

Last night at the SAG Awards, Keira wore a flowing purple lace gown that stunned red carpet bump watchers—and seemed somehow appropriately comfortable, true to her fashion aesthetic, and totally showstopping all at once. And for the Golden Globes, she chose a riskier Chanel frock with lace at the neckline and three-tiered hem, and a print of butterflies and bugs. Fearless and fun, plus romantic and chic—an inspired choice, if you ask me.

I’ll admit that both gowns won me over, as has Keira’s other recent maternity fashion. But is it better than Kate’s?

Absolutely no way. To my eye, Kate wins the maternity fashion game hands down, from her perfectly pulled-together coats to her always elegant dresses, to her even-while-pregnant heels and fascinators. Kate’s maternity fashion is perfection, and you just can’t get better than that.

What do you think?

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Alesandra Dubin is a new twin mom. She’s also a Los Angeles-based writer and the founder of home and travel blog Homebody in Motion. Follow her on Facebook, Instagram, Google+ and Twitter.

Photo courtesy of Jaguar PS/Shutterstock.com

Rosie Pope's Style Picks for Kate Middleton
Rosie Pope's Style Picks for Kate Middleton
Rosie Pope's Style Picks for Kate Middleton

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Why We’ll Miss Blake Lively Being Pregnant

Wednesday, January 7th, 2015

Blake Lively pregnantIf you blinked, you might have missed Blake Lively’s pregnancy. Between her announcement in October, and her delivery before the new year, there were just a few short months in which the public got to share in the joy of the star’s burgeoning bump. And now that her baby with hubby Ryan Reynolds is on the outside, I’m going to miss the pregnancy phase!

Here’s why: Blake totally won the maternity fashion game. From daring red carpet looks, like the now-famous pale yellow Gucci down with the plunging neckline, to everyday street style, she nailed it every single time.

And sure, maybe some of those looks weren’t exactly budget friendly or otherwise attainable for us mere mortals. But plenty of the maternity style concepts she strutted were accessible and imitation-worthy in the real world. For instance, the mixed-pattern outfit she wore when she revealed her pregnancy on her website, Preserve (pictured here): breezy, chic, comfy, totally doable.

And the ways she worked accessories—like trimmed capes and statement jewelry—set an example for how we can all express ourselves through fashion, no matter our stage of pregnancy, and no matter our budget and taste preferences.

In short, I loved watching Blake parade around in her pregnancy style chicness, and I’m sad that phase is over. Fortunately, she’s made clear she wants many more kids—so hopefully we’ll see it again before too long!

Sign up for our pregnancy newsletters and keep up with the latest pregnancy news.

Alesandra Dubin is a new twin mom. She’s also a Los Angeles-based writer and the founder of home and travel blog Homebody in Motion. Follow her on Facebook, Instagram, Google+ and Twitter.

5 Maternity Must-Haves
5 Maternity Must-Haves
5 Maternity Must-Haves

Photo courtesy of Preserve

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