Wednesday, June 5th, 2013
2 years, 6 months.
A lot of buzz has been going on over the past week or so about the “Just Checking” Cheerios Ad.
On May 28th, Cheerios released an awesome 30 second ad on YouTube; I’ll get to the awesomeness of it here in a minute.
First, I have to teach you about what are called “Internet trolls.”
I really like Wikipedia’s definition of them:
“In Internet slang, a troll (/ˈtroʊl/, /ˈtrɒl/) is someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as a forum, chat room, or blog, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.“
So, Internet trolls laced the comments section of the Cheerios ad with hateful messages of racism.
As you’re about to see in the ad, a biracial family is featured. The Internet trolls used this as a target to upset people… and unfortunately, they were very successful.
They were so successful that the comments on the ad have since been deleted. Plus, no one can leave a comment on the ad anymore, because of the Internet trolls’ success of basically making it seem like America is full of outspoken racists.
I choose to believe that while America can be awkward about differences in race, as I know I tend to be because I fear asking questions about other races and cultures, because I might seem uninformed, unexposed, and accidentally racist, I just don’t think there are not truly enough outright racists in our nation to shut down the comments section on a Cheerios ad that features a biracial family.
(Also, see To Be Colorblind, Racially Speaking…)
But I do believe that America has enough select sick people to cause a riot on the Internet. They knew the masses would be angered. They knew that the overwhelming majority of Americans are not racists and would get quite a rise out of the trolls’ racist remarks.
Unlike the traditional racist who is very ignorant yet extremely focused on hating a certain group of people, Internet trolls are careless about who they indirectly hate. I don’t know which is worse…
Okay, I told you that the “Just Checking” Cheerios ad is awesome. Here it is:
As a daddy blogger who is extremely focused on spotlighting ads, TV shows, and movies that feature dads in a positive and active role, I love (!) this ad.
I noticed that the acting is superb. It’s so believable and candid, that I actually caught myself thinking, “What a cool family.”
Then I reminded myself they’re just actors.
This ad is fresh, funny, and promotes good health. And for the fact that you eat Cheerios in a plastic baggy every morning on the way to school, I can even say that we honestly support the product they’re selling.
That doesn’t happen very often in this health-nut family you’re a part of.
P.S. Beware of Internet trolls, even in the comments section of this, too!
Photo: 3D Cute Furry Monster, via Shutterstock.Add a Comment