Saturday, September 22nd, 2012
I’m not complaining. In fact, I’m a little flattered.
When I step into any toy aisle in pointless attempts to find a small fire engine truck under $3 for my son, my eyes are instantly drawn by the rebooted 1980′s toys I played with myself.
I mean, it’s so deliberate: Transformers, Thundercats, GI Joe, Star Wars, Smurfs, Ghostbusters, and even a new Nickelodeon version of Teenage Mutant Ninja Turtles that cost $8.99 per action figure.
(Ninja Turtles were only $3.89 when I was growing up.)
Even Disney is getting in on the rebooted nostalgic action. The next time you go to a Target, take a look in the clothing aisle for their “Disney Artist Collection,” featuring classic characters like The Cheshire Cat, The Big Bad Wolf, and even Mickey Mouse.
Oh yeah, remember that guy?
There’s actually talk of Mickey Mouse getting his very own movie, for the first time ever; in the likeness of the low-key, classic feel of the Winnie The Pooh movie in 2011.
To be honest, and possibly offensive, if you ask me, Winnie the Pooh needed a make-over anyway, so I applaud the fact that Pooh was brought back with class.
It seems like shortly after I stopped being a kid, Winnie the Pooh became this uncool mascot who I identified with those tacky oversized “nighty” t-shirts at Wal-Mart in the 1990′s.
So go ahead, toy and clothing companies, hit me with your best shot. See if you can convince me, the casual consumer, to buy your nostalgic product based on my own warm and fuzzy memories.
The funny thing is, all I have to do is go to my parents’ house, upstairs to my old bedroom, and pull out the bottom drawer of my dresser.
From there I can unleash on my son all the glory of every action figure I ever owned.
But not yet, the time has not yet come. He’s not ready for all that American splendor.
With that being said, so far I’ve yet to give in to the pressure and buy my son a kick-awesome Lion-O action figure.
But just give it time…