Posts Tagged ‘ Hasbro ’

Notice To Parents: Play-Doh Contains Wheat (It’s Not Gluten-Free… Yet)

Sunday, January 6th, 2013

2 years, 1 month.

Dear Jack,

Our family has been vegetarian for over a year now, and to be honest, going over 12 months without meat has been no sacrifice.

We get our protein from beans, seeds, green vegetables, nuts, dairy products, and whole grains.

And when I say “whole grains,” I’m mainly referring to wheat; in other words… the now-stigmatized “gluten.”

Most of our meals are Italian or Mexican inspired, relying on whole-grain pasta or bread of some sort. While we’ve consumed zero meat products since December 2012, we’ve eaten our fair share of gluten.

Fortunately, gluten is not an allergen for our family. However, there is a marketable demographic in America who does have some sort of allergic reaction to gluten foods, including wheat.

Here recently, I’ve even noticed how the phrase “gluten-free” has become a marketing tool. (At least it’s not as illegitimate and misleading in the way that often pink ribbons are marketed to sell products that are actually linked to promoting cancer and disease.)

For example, I’ve seen “gluten-free” on the package of a 2 liter bottle of soda; as if the massive amount of refined sugar wasn’t a health issue.

America’s awareness of gluten has become so high that now Play-Doh has evidently felt liable to address it on their packaging in huge all-caps:

NOTICE TO PARENTS: CONTAINS WHEAT.”

In a smaller font, an additional warning reads, “Fun to play with, but not to eat.”

So while it’s common knowledge that Play-Doh is a toy, not a food, Hasbro has to play it safe with their product, beyond it being non-toxic.

Now, they have to indirectly address the fact that it’s not gluten free; in the event a child with a gluten allergy eats the stuff.

It makes me wonder, is there a market for gluten-free Play-Doh? The answer is yes; I know this because I Googled it.

However, none of the products available were actually Play-Doh products. Instead, they are made by companies that not many people have heard of… yet.

I’m really curious if Hasbro (who makes Play-Doh) will decide to claim their share of the gluten-free Play-Doh market…

Honestly, I don’t know what’s funnier: The fact that Play-Doh has a warning on their product that it contains wheat, or imagining in the near future seeing an advertisement for gluten-free Play-Doh, though Play-Doh is technically a toy, not a food.

Either way, I’m convinced there is a marketing team at the Hasbro headquarters in Pawtucket, Rhode Island that has already at least one meeting about gluten-free Play-Doh.

 

Love,

Daddy

 

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