Posts Tagged ‘ Cheerios ’

The “Just Checking” Cheerios Ad, Minus The Racist Trolls

Wednesday, June 5th, 2013

2 years, 6 months.

Dear Jack,

A lot of buzz has been going on over the past week or so about the “Just Checking” Cheerios Ad.

On May 28th, Cheerios released an awesome 30 second ad on YouTube; I’ll get to the awesomeness of it here in a minute.

First, I have to teach you about what are called “Internet trolls.”

I really like Wikipedia’s definition of them:

“In Internet slang, a troll (/ˈtrl//ˈtrɒl/) is someone who posts inflammatory,[1] extraneous, or off-topic messages in an online community, such as a forum, chat room, or blog, with the primary intent of provoking readers into an emotional response[2] or of otherwise disrupting normal on-topic discussion.[3]

So, Internet trolls laced the comments section of the Cheerios ad with hateful messages of racism.

As you’re about to see in the ad, a biracial family is featured. The Internet trolls used this as a target to upset people… and unfortunately, they were very successful.

They were so successful that the comments on the ad have since been deleted. Plus, no one can leave a comment on the ad anymore, because of the Internet trolls’ success of basically making it seem like America is full of outspoken racists.

I choose to believe that while America can be awkward about differences in race, as I know I tend to be because I fear asking questions about other races and cultures, because I might seem uninformed, unexposed, and accidentally racist, I just don’t think there are not truly enough outright racists in our nation to shut down the comments section on a Cheerios ad that features a biracial family.

(Also, see To Be Colorblind, Racially Speaking…)

But I do believe that America has enough select sick people to cause a riot on the Internet. They knew the masses would be angered. They knew that the overwhelming majority of Americans are not racists and would get quite a rise out of the trolls’ racist remarks.

Unlike the traditional racist who is very ignorant yet extremely focused on hating a certain group of people, Internet trolls are careless about who they indirectly hate. I don’t know which is worse…

Okay, I told you that the “Just Checking” Cheerios ad is awesome. Here it is:

As a daddy blogger who is extremely focused on spotlighting ads, TV shows, and movies that feature dads in a positive and active role, I love (!) this ad.

I noticed that the acting is superb. It’s so believable and candid, that I actually caught myself thinking, “What a cool family.”

Then I reminded myself they’re just actors.

This ad is fresh, funny, and promotes good health. And for the fact that you eat Cheerios in a plastic baggy every morning on the way to school, I can even say that we honestly support the product they’re selling.

That doesn’t happen very often in this health-nut family you’re a part of.

 

Love,

Daddy

 

P.S. Beware of Internet trolls, even in the comments section of this, too!

 

Photo: 3D Cute Furry Monster, via Shutterstock.

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My Son Stuffs His Face (And His Shorts) Full Of Food

Monday, May 7th, 2012

17 months.

This picture right here is currently one of my favorites of Jack: He’s got a mouth overstuffed with wheat bread.

Sure, it’s not a very flattering picture of him; but it is hilarious because it totally sums up his current eating habits.

Like most toddlers, I assume, Jack has a fairly limited palette. When he’s wolfing down one of the few selections of food he will eat, he doesn’t understand the concept of pacing himself.

He can have a handful and a mouthful of spaghetti with a full plate in front of him and he still manages to mumble, “More?”

Sometimes in the morning after my wife feeds him his typical breakfast consisting of a whole wheat blueberry waffle or two, he will point to the box of Cheerios.

Recently she gave him a small cup of them for the car ride with me to his daycare. He was pretty quiet the whole 30 minute trip there.

Once we arrived, I opened up the hatchback-style door on my Honda Element and began unstrapping him from his car seat. I noticed the cup of Cheerios was empty.

As I lifted him up, Cheerios poured out of his shorts like quarters in a lucky Las Vegas slot machine.

Jack began laughing like a sneaky little squirrel. He totally pranked me.

I take it he wasn’t actually still hungry that morning.

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4 Current Quirks of My 13 Month-Old Son

Wednesday, December 21st, 2011

13 months.

It’s interesting how a human being who can not yet speak a complete phrase can have a personality. My son Jack demonstrates his to me everyday. I’m so used to being around him, that it can be difficult sometimes to even pinpoint what exactly makes him so darn funny, in my eyes.

1. He has the hairstyle of a German beat poet from the 1950′s. I’m not sure if that even makes sense, but I think it has something to do with a rerun of Happy Days I saw in high school. After blowing $12 on a hair cut for him a few months ago, my wife and I recently attempted to touch it up ourselves. The result: a boy who, if he could speak intelligible phrases, would definitely speak with a thick German accent and wear a black turtleneck. Or if nothing else, his hairstyle reminds me of classic Paul Simon, as part of the Jewish folk duo, Simon and Garfunkel.

2. He gets delirious right before bed time. It’s a perfect mix of unbridled excitement and insanity. Jack gets this really crazed look in his eyes that almost freaks me out. There was this one time recently when I was lying down watching him play with his wooden toy hammer, and all of the sudden he appeared over me, raising the weapon above his head, as if to say, “Hello Father, I will murder you now!”

3. He feels the need to instantly and furiously destroy any food he has finished eating.  Instead of just pushing away his Cheerios, he waves his arms across the surface of his high chair table, sending bits of cereal flying into the air. His philosophy is evidently, “Utterly annihilate all leftover morsels!” A bit unnecessary if you ask me.

4. He loves to “do Home Alone.”  Any time Jack sees someone place their hands on the sides of their face, he recognizes it as “Home Alone,” and does the action himself. Sometimes he even says “ehhh” as to portray Macaulay Culkin, though Jack has no idea why he’s supposed to “do Home Alone.” In his mind, he assumes that’s just what normal people do everyday.

I admit, I don’t know what “normal” 13 month-old toddlers are like. Jack is the only kid I’ve got. But I’m curious to know if anyone else’s toddler does anything like these 4 quirky actions I’ve mentioned today. So yeah, tell me what makes your kid weird, in a good way.

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Like Teaching a 10 Month Old New Tricks

Friday, September 16th, 2011

Ten months.

My wife and I accidently taught our son Jack to do something weird this week. We taught him to “be a chicken.” Sort of.

For most of his life, my wife Jill has done this bit routine with Jack where she rushes up to him, acting like a mutant chicken. His typical response has always been to start hysterically laughing when she does.

But this past Wednesday night when Jill pretended to be a chicken, Jack decided he wanted to try to be a chicken too. He started opening his mouth really wide, hoping the “bahk, bahk-bahk-bahk” sound would come out. But it didn’t. So he just simply kept opening his mouth and closing it in the hopes that a chicken sound would magically be there.

To make this situation more hilarious, Jack has also been doing this new move where he smiles real big and shakes his head “no” as if to say, “I can’t believe these crazy people in front of me…”. It somehow remains me of Morgan Freeman playing the character of God in the movie Bruce Almighty.

Well, for the past couple of days now he has been combining his “no” move with his attempt at being a chicken. We should be teaching him things like how to pick up Cheerios with his index finger and thumb. Instead, our son can act like a silent chicken who is disapproving, yet very happy about it.

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