Posts Tagged ‘ business ’

What’s Your Parenting Product Differentiation?

Monday, October 1st, 2012

22 months.

What is that one fixation you have as a parent that you hope sets your child (your product) apart in a good way?

I’ve noticed that in my conversations and dealings with fellow parents of toddlers, we all seem to have some unique element regarding how we raise our kids, and therefore, have a certain expectation of how they will perform on their own.

For example, some parents are proud of the fact their child is advanced physically, being able to walk, run, and spin themselves dizzy before other toddlers of the same age can.

There are others who have been faithful to teach their child sign language since infancy, meaning that their toddler today has a more impressive vocabulary than the average Brayden or Avery out there.

I recently realized what my wife and I care most about when it comes to our 22 month-old son. Actually, two things: that he doesn’t have a snotty nose and that he’s not a brat.

The phrase “snot-nosed brat” is a familiar term in our society, with good reason.

Part of it is caused by parents making empty, theatrical threats of discipline, then not following through with them on their child. That’s one of my parenting pet peeves.

Our son Jack knows that if we say we are going to do something, then we are good on our word. We want to set a good example of integrity in our communication with him.

Time out means time out. No story before bedtime tonight means no story before bedtime tonight. “No applesauce until you finish your rice and beans” means… ah, well, you know the rest.

While it’s extremely important to my wife and me that our son has good manners and is well behaved, we also care a great bit about his hygiene, as we ourselves are pretty obsessed with being clean.

I guarantee you that you will never see Jack with a runny nose, as long as he is in our presence. His parental clean-up crew is there to swoop in with a wet Kleenex at any given moment.

At least, that’s what I would like to guarantee you.

As parents, we all inevitably focus on certain strengths in our child that outweigh perceived weaknesses; whether those perceived weaknesses are in our own minds or in American society’s collective expectations.

So while Jack may never be the most athletically, intellectually, or socially advanced, we definitely aim for him to have the driest nose and the most respectful attitude.

At least we can have that much.

We hope.

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Investing in the Undervalued and Underappreciated

Saturday, September 3rd, 2011

Nine months.

On Thursday, October 5th, 2006, I looked across a large, crowded room and saw a beautiful 25 year-old girl who had no legitimate reason to be alone. In that wishful moment at The Factory in Franklin, Tennessee, I thought about how wonderful life could be if I could get that beautiful Puerto Rican stranger to fall in love with me. Turns out, she wasn’t Puerto Rican; it also turns out, she did fall in love with me- but it took exactly four months to the day for her to see me as more than just a friend.

Without knowing it, I applied a long-standing business principle of billionaire Warren Buffet, as explained in his son Peter Buffet’s book, Life is What You Make It:

“The idea is elegantly simple. Find something the world underappreciates, support it, don’t meddle, and allow time for the world to catch up in its valuation.”

I basically can’t stop obsessing over that very true concept. It doesn’t just apply to business; it appears to life in general.

How did a guy like me end up getting a girl like Jillanne Tuttle to fall in love with me? More importantly, why was this girl still even single, anyway?

Because she was underappreciated. So I supported her. And I didn’t meddle. Needless to say, it worked. That’s the only way I could have gotten a girl so out of my league like that.

I ignored the bad advice of well-meaning guy friends who tried to tell me I should come on strong and ask her out on a date from the very beginning. Instead, I privately vowed to be her friend first, not meddling with our friendship. Then interestingly, on February 5th, 2007, a switch flipped; she finally saw me in the romantic way that I had seen her from day one.

Is it crushing to my ego that she didn’t immediately fall in love with me for my weird and random conversations, not to mention my physical likeness of a plethora of Jewish actors such as Fred Savage, who played Kevin Arnold on The Wonder Years? (Featured right, with his son.)

Not really. Subconsciously I knew back then that if I were to truly capture the attention, as well as, the heart of this girl, it would take more than all the culturally valuable assets I didn’t possess.

The truth is, I happened to be the right guy in the right place at the right time, making a conscious effort to invest in a person who others foolishly overlooked. So I made the most of it. Thank God it worked.

That same principle is how The Dadabase was born. I realized there was all kinds of information for moms-to-be, but not for dads-to-be. So a few weeks after we found out we were going to have a baby, I decided to start a weekly blog from my fatherly perspective. Sure enough, that was sort of a rare thing- unique enough that  American Baby took notice in their magazine in October of last year.

And when Parents.com started asking around in their search for an official daddy blogger, I happened to be the right guy in the right place at the right time, because their sister magazine American Baby had featured my blog on page 13 of their issue just five months before.

In other words, I found something the world had underappreciated (parenting advice and narration from the dad’s perspective), I supported it, I didn’t meddle, and the world began to catch up in its valuation.

As for using this concept in parenting, I’m already seeing how it translates. No other humans can see more value in my son than my wife and I can. So we will reasonably support him, do our best not to meddle in ways we shouldn’t, and wait for the world to catch up in his valuation.

It’s wild to think that we are surrounded by underappreciated things in this world everyday, just waiting to be supported and valued. What great things are we missing out on simply because certain rocks haven’t been turned over and certain doors have never been opened?

Some possible answers could include “flying cars like in Back to the Future, Part II,” “cell phone watches like Penny and Brain had on Inspector Gadget,” and “the comeback of Pepsi Clear.”


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