Posts Tagged ‘ Annie’s Homegrown ’

Do Little Boys Want To Eat Spiders, Shovels, & Cookies?

Sunday, March 2nd, 2014

3 years, 3 months.

Dear Jack,

Last Saturday morning while we were grocery shopping at Whole Foods, we were informed that a cookie decorating class was about to start and that we were invited.

What it basically meant is that I used the plant-based icing (not from petroleum or crushed bugs) to draw pictures on your cookie, while Mommy did the shopping on the other end of the store.

When I asked you how you wanted me to decorate your cookie, you responded, “A spider!”

So I drew a spider in the center of the cookie.

But there were clearly other cool colors of icing on the table, which you saw as an opportunity for me to draw other random objects- apparently the first ones that came to mind.

Therefore, I also drew you a shovel underneath the spider… as well as a picture of a cookie, on the cookie itself.


Even now, I catch myself trying to read into your artwork: What do a shovel, a spider, and a cookie all have in common?

The only answer I can come up with is that they are all things that you believed should be on a cookie.

I mean, seriously, what 3 year-old little boy wouldn’t want to eat a food in the likeness of  spiders, shovels, and cookies.

Turns out, a few days later, at school you chose to make an art collage with spiders. Why? We’re nowhere near Halloween?

In fact, I think I need to Tweet out this idea to Annie’s Homegrown…

Thanks to you, they may have just stumbled upon the next great marketing idea: Little boys want to eat food that is decorated or shaped like spiders, shovels, and cookies.

What if Annie’s Homegrown made a special edition mac-and-cheese where the noodles were shaped like those three things?

It could be the 3 Year-Old Little Boy edition. All the other boys your age would be so grateful for your clever and relevant idea of eating pasta shaped like spiders, shovels, and cookies.

Keep these creative marketing ideas coming… you never know what might happen.

Spiders, shovels, and cookies.

dig it.




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Frozen Tire Vs. Frozen Mac-And-Cheese Pizza

Saturday, December 7th, 2013

3 years.

Dear Jack,

What do a frozen tire and a frozen mac-and-cheese pizza have in common? Other than them both having a Pac-Man sort of thing going on in that picture collage, they were two important plot devices in today’s story.

Let me back up to where the story actually begins, with Mommy quietly waking up at 8:03 AM. She had let me sleep in; I had stayed up until past midnight writing yesterday’s letters to you.

“Nick… something happened to my tire. I just looked out the window. It’s flat. What do we do?”

It’s been a while since I’ve had to change a flat tire to a spare to get it down to the nearest tire store… probably a dozen years, but for some reason, I tend to think most clearly first thing in the morning and late at night. (Evidently my head is just in the clouds for most of the day in between.)

The nearly brand-new tire for Mommy’s car got a nail in the side of it, and overnight, it froze after it flattened.

As it began snowing, you watched me through the front door, making snake shapes out of your Thomas the Train track against the glass.

Thank God this happened on the one day of the week where it didn’t really interfere with our family’s schedule. Had this happened any other day than Saturday morning, it definitely would have been quite annoying and offensive us getting to work and school, or at least church.

Lucky for you, Mommy and I let you pick out a toy car while the tire was getting replaced. You chose a green 1963 Aston Martin, by the way.

(Not to self: Always buy the extended warranty on tires from Firestone… We only had to pay 20 bucks to cover taxes and a re-up on the warranty. Brand-new tire and labor, $20.)

What could have been a really bad day, where I wasn’t able to change the flat to the spare to drive it to the tire store, meaning we had to pay for a tow truck or something, and where I didn’t fork out the extra cash last time for the extended warranty, we would have lost hundreds of dollars today.

Instead, only 20 bucks.

Plus, you got a very special treat for lunch once we got back to our house. I couldn’t have planned it this way, but yesterday, Annie’s Homegrown had someone personally deliver one of their new Macaroni & Cheese pizzas for you to try.

I’ve always been very outspoken in promoting their company, like a couple of months ago when I reported that they were ranked #10 on Forbes’ list of Best Small Companies in America.

By default, I have become a brand evangelist for Annie’s Homegrown, so passionate about the fact that they are committed to saying no to GMO’s (and Monsanto) and petroleum-based food dyes (like Kraft uses).

And by default, you have become an unoffical poster child for them.

(We’re even trying to work it out where we can visit their headquarters in Berkely next summer when we visit Mommy’s side of the family in Sacramento.)

So, unsurprisingly, Annie’s Homegrown chose you as one of the first kids in America to review their new Macaroni & Cheese pizza. I kept a little notepad handy to document your thoughts on it:

After seeing Mommy pull it out of the oven, you proudly proclaimed, “I’m going to eat all of that pizza!”

I should point out that you didn’t know you were doing a food review, so I found it pretty interesting that on your own, after you finished the last bite, you provided solid and definite feedback that I didn’t even ask you for:

“Daddy, I like this new mac-and-cheese pizza you got me.”

So I think that pretty much sums it up for the folks at Annie’s Homegrown and for the other curious kids across America who heard about that new mac-and-cheese pizza:

Jack liked it!

Since I was already recording everything you were saying, I want to remind you of the last thing you said before I stopped writing it all down:

“No Huggies, no kissies, ’til I see that wagon bean!”

(That’s your verson of the 1986 hit by The Georgia Satellites, “Keep Your Hands To Yourself.”)

The highlight of my day, though, was going back through the pictures of today’s events and seeing the parallel pictures, comparing me changing and rolling the flat tire in the morning to you changing and rolling your “brown tire” (the base of a papasan chair) later in the afternoon.

It wasn’t a coincidence you were doing that.

Yeah, that pretty much made my day, kid.





Disclaimer: The food mentioned in this story was provided at the expense of Annie’s Homegrown, for the purpose of reviewing.


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