The Public Demand For Vegan Chocolate

2 years, 5 months.

Dear Jack,

A few weeks ago in “5 Reasons Your Facebook Friends Are Going Vegan,” I mentioned that you and Mommy were practicing recipes for cupcakes for my 32nd birthday.

The outcome: Mommy and I agree that my vegan cupcakes (the Vegan Chocolate Cupcakes With Almond Buttercream ones from the vegan recipe blog, Oh She Glows) were so good, they were actually better than those trendy “$4 cupcakes” that we used to buy.

We were able to enjoy all the physical and psychological thrills of eating chocolate cupcakes, but without the guilt hangover afterwards. (The fat in the cupcakes comes from almond milk and olive oil, not animal products or bi-products.)

They were so perfecto, we’re going to make them again this weekend. Lucky us!

(Yes, I meant to say perfecto.)

As a vegan, it is nearly impossible to find vegan chocolate.

It’s one thing to find chocolate that just so happens to not contain milk or eggs, or even honey, but that’s not good enough for most vegans like me.

I also will not accept high fructose corn syrup (Monsanto much?) nor food dyes derived from bugs (Carmine or Crimson Lake) or petroleum (Red 40, Yellow 5 and 6).

As I’ve mentioned before, 2.5 percent of the country  now identifies themselves as “vegan,” up from 1 percent in 2009.

In other words, the public’s demand for vegan chocolate, as well as chocolate treats and snacks, has more than doubled in the past 3 years; in theory, at least.

So even if I sound extreme in my search for vegan chocolate, I’m clearly not alone.

Annie’s Homegrown, an admirable brand that keeps finding its name randomly mentioned by me on a regularly basis, is clever enough they actually have a “Vegan Snacks” tab on their website, featuring my personal favorite: Chocolate Bunny Grahams.

I should point out that Annie’s Homegrown is the only affordable and easily obtainable vegan snack source I have been exposed to so far.

For example, for my birthday Mommy bought me these awesome coconut cocoa ball truffles from some fancy vegan company, but they probably cost as much as a couple of bald eagle heads.

In other words, affordable vegan chocolate is a rare find.

Even if the major food companies ever pick up on this growing demand, I doubt they will be able to make a product in which vegans approve.

It’s probably not worth it to them to market to the 3% of the population who (I assume, if they’re like me) generally distrusts food companies who use petroleum and bugs in their food designed for children to eat.

We’ll stick with the plant-based stuff; even if we have to make it ourselves.







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