7 Tips On How To Start A Baby Blog

A year and a half. 

It was a year ago yesterday that The Dadabase officially premiered on Parents.com with “Welcome To The Dadabase.”

Today, I want to share some advice with any mom or dad out there who is considering, or at least curious about, starting their very own mommy or daddy blog.

If you’re wanting to start blogging about your kid mainly just to share with friends and family, then I simply recommend going to WordPress.com and get to typin’. That’s all the advice you need from me.

But if you are like I was back in April 2010, recently having found out I was going to be a parent and wanting to be the best darn baby blogger I could be with hopes of “going pro,” then this article is perfect for you.

Here are my top 7 tips on how to start a baby blog:

1. Be both personal and international. You want to engage two different types of necessary readers: Friendly Followers-family and friends who read your stuff because they love you and your cute kid. And Cosmic Crashers- people who don’t care who you are but want to learn about some buzzing new topic you’re covering in the world of parenting.

2. Be different. Before I started my blog, I was determined to find my “schtick.” I wanted to be the first ever daddy blogger who documented his thoughts from the moment he went public with the pregnancy, on a weekly basis.

Even now, I don’t know of any other dad who has done this. You can go back for over two years and find between one and seven blog posts each week about my son and my thoughts as a dad. What’s your schtick?

3. Be willing to be wrong. I am constantly wrong when it comes to my opinions and viewpoints regarding all those polarizing, controversial parenting topics from circumcision to raising a vegetarian child.

Not only am I wrong at least half the time, I’m totally cool with it. I don’t mind being crucified one day and praised the next. I am both the good and the bad guy.

4. Be consistent. Can you commit to writing at least one blog post per week? If not, stop reading now because this isn’t for you.

Just like with advertising, your work needs to be omnipresent. And just like with the news, it needs to be fresh.

5. Be egotistical. Speak with authority. Assume your story is interesting, then prove it. Ever heard of what’s called “the blogger’s ego?” Well, I depend on it.

6. Be weird. In the midst of sharing the chronologically predictable advancements your child experiences each week, make each event special by pointing out the strangest aspect about your kid learning to eat solid foods or learning to walk. “Quirky” sells.

7. Be named well. You have to come up with a really cool name for your blog; one that represents you well. Consider your kid’s name or your last name or something people won’t be able to forget.

Good luck and may the force be with you.

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  1. by Jessica

    On May 30, 2012 at 12:09 pm

    Thanks for your advice! I started my blog about 2 months ago and I love doing it. My question is how do you get more readers? And how do you get people to comment to get dialog going.

  2. by Nick Shell

    On May 30, 2012 at 6:01 pm

    You’re welcome, Jessica. I’m assuming you’re promoting every post on Facebook and Twitter to get more readers via “snowball effect.” I think it’s really all about being different and finding your way to stand out. To get more comments and conversations going, my best advice is to be biased, not balanced, regarding controversial subjects. In other words, it takes being challenging to your readers. You can always end a post with, “What do you think about “xyz” ? But I try to avoid that approach since it seems I may be trying to hard. Check back with me on this in a couple of months. I want to know how things are going with your blog.