About Nicole Dorsey-Straff, M.S.

Nicole Dorsey-Straff, M.S.
Wellness Expert, Lifestyle Director
Web: nicoledorseyonline.com

Long-time West Coast Editor of Fitness Magazine (13 years) and contributing editor to both Parents and Organic Spa Magazines, Nicole brings over 15 years of senior-level content management experience and media know-how to her features, website blogs, corporate projects and special advertorial sections. Presently, she is a contracted senior blogger to AolHealth.com and appears as a “wellness and lifestyle expert” on television and online throughout the country.

One of her specialties, Nicole has directed nearly 800 photo shoots (covers, food stories and especially exercise fitness features) for industry leaders, such as Shape, Fitness, Health, Natural Health, DVD shoots, infomercials and packaging-marketing collateral.

She has served as a senior content consultant and a strategic brand advisor to best-selling info-mercials, publicity campaigns, corporate events/productions, and large-scale DVD shoots both in NY and LA. She can develop editorial calendars, train on-air talent, liaison with SEO and engineering teams, implement budgets and work independently and/or as part of a senior team.

Nicole is available as an expert for media training, management projects, event planning and content solutions. As a practicing exercise physiologist with advanced degrees in health and nutrition, this avid yoga and Pilates instructor has provided wellness programming to the NYC Police Department, the Slim-Fast Corporation and DuPont/Lycra.

Lecture and presentation specialties include:

  • Exercise and a Safe Pregnancy
  • Put Your Mind on a Diet, Finally
  • Spa at Home Like a Pro

Nicole has been featured in hundreds of radio spots and on television nationwide, including “20/20,” “EXTRA!” and NBC’s “Weekend Today.” She presently writes, reports and produces travel, wellness and lifestyle content to Parents, Shape, Ladies’ Home Journal and dozens of online properties. See nicoledorseyonline.com for clips and contact information.